Mishan Raniganj pramoshan ke mauke par Akshay Kumar ne filmon ki safalta ko unke box office safalta ke adhar par mapne ki jarurat par jor diya. Haal hi mein Salman Khan ne tippani ki thi ki Shah Rukh Khan ki Jawan aur Sunny Deol ki Gadar 2 ki safalta ke saath 100 karod rupaye ka club koi bahut badi baat nahin hai. Akshay ne kaha, yah sochkar kisi film par dabav na dalen ki yah film itna vyavsayik karegi, aaiye film ke sirf vyavsayik pahlu ko na dekhen, kuch kahaniyon ko usse upar bhi batane ki jarurat hai.
Salman ki tippani par pratikriya dete hue, Akshay ne kaha hai ki unhen ummeed hai ki Bollywood Jawan aur Gadar 2 jaisi aur adhik hit filmen dega. Akshay ne kaha, “Mujhe ummeed hai ki udyog adhik se adhik hit dega. Jab Shah Rukh Khan ki Jawan ne itna achcha vyavsay kiya to mujhe bahut khushi hui. Gadar 2, Oh My God! 2 jaisi kai anya filmen bhi hain jinhonne achha pradarshan kiya. Isliye yah udyog ke liye bahut achha hai. Hamara udyog Covid kaal ke dauran bahut bure daur se guzara, ab cheejen aage badh rahi hain aur yah bahut achchi baat hai ki 1000 karod rupaye ek benchmark hai. Saath hi ummeed karte hain ki ham Hollywood ki tarah 2000-3000 karod rupaye ki filmen banayenge, kyonki jis tarah ka cinema, screenplay, script hamare paas hai, vah unke paas nahin hai.
Iske baad Akshay ne bataya ki Mishan Raniganj koi vyavsayik film nahin hai. Unhone kaha, vyavsayik safalta mahatvapurn hai kyonki aapko any filmen bhi banana hoti hain, lekin yah is baat par bhi nirbhar karta hai ki aapko kis tarah ki vyavsayik safalta milegi. Mishan Raniganj ke baare mein baat karte hue, yah film ek nishchit budget par bani hai, main ise vyavsayik film nahin kahoonga, yah Jawan ya Roadie Rathore nahin hai, yah us tarah ki film nahin hai, iska ek vishesh darshak varg hai lekin mujhe ummeed hai yah achha vyavsay karta hai.
Press interaction mein Akshay se poocha gaya ki film ki team ne Mishan Raniganj ki tagline ko 'Great India Rescue' se badalkar 'Great Bharat Rescue' karne ka faisala kyon kiya. Unhone jawab dete hue kaha, kya Bharat galat naam hai? Bharat bhi galat nahin hai, bilkul sahi hai. Humne aisa kiya (tagline badal diya) kyonki yah ek mahatvapurn naam hai, yah hamare samvidhan mein hai, isliye humne ise badal diya.
Mishan Raniganj, jisme Parineeti Chopra, Ravi Kishan, Pavan Malhotra bhi shaamil hain, teeno Suresh Desai dwara nirdeshit hai. Rustom (2016) ke baad yah unka doosra sahyog hai.
